Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, which it partners with other companies to license and merchandise. ABG owns more than 50 consumer brands like Van Heusen, Ted Baker, Nautica etc.
We chose a sketchy style for the schematic design phase to create a fluid, organic look that adds energy. This style effectively shows rough ideas and explores design options. Our team collaborated with North America to develop quick renders, leading to new opportunities for creativity in our work.
Sketchy Renders (drag left to view more)
Authentic Brands Group has finalized a lease for the 19th Floor at 1411 Broadway. As part of the deal the Landlord will commit a Tenant Improvement Allowance that can be used for the new and existing floors.
ABG is planning on extending an existing interior stair down to the 19th Floor and creating an Executive Lounge befitting the ABG brand on the 19th floor. In addition to the 19th Floor build they will renovate the existing 20th - 22nd Floors. Critical to the project is understanding how to navigate the stair code issues quickly so the feature is quickly sorted from a schedule and budget perspective.
ABG would also be inclined to partner with a Design/Build partnership to streamline the project schedule.
Project Description
Charlton Hutton, Project Leader - New York
Amanda Bacha, Designer - New York
Shalini Jhunjhunwala, VR Technologist - New Delhi
Creators
Size
19,000 SF
1411 Broadway, New York, NY 10018