Accenture is a consulting company that works with clients all over the world. Their client, Musik, is focused on becoming a significant player in the music app space.
About Accenture
The Musik design team made an initial version of the music player. User research shows that many people want to read lyrics while listening to songs. Adding a lyrics feature would greatly enhance Musik and attract more users to the app.
Background
The Problem
Huge desire from its users to read and see lyrics while listening to the song.
Young adults who use iPhones, aged 16 to 21.
Target Audience
My Process
1.Competition Analysis
The competitors either had a lyric icon that was counterintuitive or no lyric feature at all
BREATHE AUDIO
AUDIOMACK
BANDLAB
Next I took note of the current layout of the music player screen, the fonts and colors used, and potential locations for the lyrics.
2. Heuristic Analysis
CURRENT DESIGN
3. Design Exploration
DESIGN-A
In Design-A, I placed an icon beside the like button. The icon has a music element and a word box icon to signify words of the song.
DESIGN-B
In Design-B, I explored another option with segmented picker that switched from audio to lyrics mode.
4. Recommended Design + Rationale
I chose a segmented picker, to change from audio mode to lyric mode. In future, another segment can be added to the picker, to change to video mode as well.
FINAL DESIGN
Completion Certificate
for the Accenture North America Product Design
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